Reg Shandro
Tactful Mediator, Expert Advisor, Agricultural Roots
Recognized by the Canadian Farm Business Management Council as an authority on Succession Planning, Reg feels there is no better way to make a living than helping people.
Reg's Bio
Client Testimonials
For over a decade, Reg’s clients have found him through word-of-mouth referrals from satisfied farmers.
Here’s what they have to say:
Our family’s raised hogs for over 70 years. We’ve known Reg for over 10. We already referred three families to him after calling him in for numerous jobs.
First we did a farm analysis. Then we wrote up our will and did an estate analysis and succession work. We looked at joining our farm with our son’s to see how viable that would be. Two years ago we amalgamated our operations and so far, so good. Through it all Reg had the tools we needed.
Reg’s background in banking is a real asset. The previous consultant did not have near the same depth of experience.
We signed up for a couple of Reg’s seminars. His workshop on Understanding Your Financials was very educational. He told us “Don’t just drop your books off at the accountants, take the time to understand your information.”We also went to Reg’s Succession planning where he laid out all the different things to consider.
People think they can wing it. A facilitator like Reg makes things simple. There are always two sides—two generations, two families, different ideas. Reg is respectful of the older generation, he gets everyone involved.
Annette Wiersma, Farmer, Lacombe, Alberta
Meeting Reg was the biggest game changer for our farm – ever! He came into our lives at a critical time and we are blessed that he did – and I thank God for that!
G Ruzicka – Rancher – Viking, Alberta
Wow! What a phenomenal investment for our Family selecting “Farmacist!”
We are using Reg for our family farm succession, business planning and crew communication. Reg has the real-life experiences and tools that keep us grounded and on track - Big Picture thinking while still managing the important small stuff! I would highly recommend Reg to any Farm Family. Owner Perry Family Farm and GrowTEC. www.perryfarm.ca
Chris Perry - Perry Family Farm and GrowTEC.
I drove all the way from Whitehorse to Red Deer to meet up with Reg and get our plan done – and it was worth every penny! He gets it that farming is our life. He doesn’t pretend to know it all and have all the answers – but someone on his advisory team does. Reg’s process was defined and practical. His solutions were very effective and true to life.
A. Stannard – Poultry Farmer - Whitehorse, Yukon
If you don’t know how to proceed, Reg gets the ball rolling. His experience appeals to the older generation, and he also helps the young farm communicate goals and ideas so everyone understands each other. He’s extremely personable and his energy is catching. I aspire to be like Reg, helping farmers help themselves. He’s damn good at it.
Leona Dargis, Nuffield Scholar and Farmer, Whitehorse, Yukon
Cor Van Raay
May 30, 1936 - July 29, 2021
Assisting Cor Van Raay was one of the highlights of my career! I used to refer to him as the "Bill Gates of Canadian Agriculture."
He was a leader, innovator, visionary and an amazing man who did amazing things and he told me that this came naturally to him.
Cor was a cattle and grain farmer, entrepreneur, and philanthropist who positively impacted others. He believed in giving back to the community and attributed this to his success in work and life.
You will be missed by many.
Rest In Peace Cor.
A Tribute to Cor Van Raay
Through nearly 60 years of operation, three generations, and farming members passing away throughout the years, our farm had become a very complex operation. With nearly 16,000 acres of cropland shared between 5 different tax entities, we had reached a point where change was needed but it was not clear where to start. The national accounting firm we were using claimed it was the most complicated file they had ever worked on.
I heard Reg speak at a local farm information seminar and knew immediately if there was any hope for us, he was it! His ability to relate to incoming and outgoing generations through understanding and personal experience is absolutely unmatched and utterly necessary for success. He gets you all to talk about the things you need to but don’t want to; he persuades you to consider solutions for problems that seemed unsolvable; he leads you to common ground when you felt there was none.
No one else I know has the unique skill set and life experience that Reg does in this field and no one else brings them to YOUR kitchen in the way that Reg does. Regardless of the outcome, reaching out to Reg to come to your kitchen table is the best decision you could make for your business and your family
G. Cochran – Farmer – Melfort, Saskatchewan
Estate planning can be daunting and frustrating—as a result, important jobs get postponed. As an Estate Planning Solicitor I’ve had mutual clients with Reg Shandro for years, and I’ve seen him do excellent work helping families get together, gather information, discuss family relationships, and make a plan. When Reg’s clients come to see me they are informed and ready to make decisions with confidence. It is never a lot of fun to plan for death. Reg helps ease the discomfort. Clients are generally at ease, smiling and sometimes outright laughing with relief when we meet to conclude their planning. I never hesitate to pass Reg’s card along.
Corey Gish, Lawyer – Lacombe, Alberta
We have very high standards for our consultants and Reg is the only consultant that has stood the test of time. He gets what it’s like to be a real farmer, he gets that it snows and that the auger won’t start. We let Reg loose to talk to our banker and our accountant and that was one of the best things we ever did on our farm. He speaks many languages-lawyerease, bankerease, accountantease, and farmerease – and has a story to fit every situation on the farm.
J McLeran – Farmer – Bowden, Alberta.
Reg has a special gift - where he can connect with the younger and older generation at the same time. He is very open, honest, and I have never met anyone with the skills that he has. A lot of people claim to do succession planning, Reg is the only one that I have met that can actually put a complete Succession planning document together!
Josh S. - Farmer - Mountain Road, Manitoba

