My brother and I took over the family farm in 1970. Our family had been on that land for 118 years. There was a lot of history and memories tied to the land but we’d known for a while that we needed to go our separate ways. Reg provided us with a steady hand to come to an equitable solution. I give Reg all the credit there.

Other consultants that I spoke with followed a set-out pattern and said this is the way you have to do things—I ended up with generic advice. Reg looks at your situation, relates to what you’re going through, and finds what works for you. It was nice to talk to someone with experience in agriculture and a banking background. He knows how to ask the right questions without a gov advisor way of doing things.

We had a family meeting—the hardest thing of the whole deal—with everyone there. Some people don’t deal with confrontation well but Reg managed the process and he reads personalities and motives real quick. Before I had to manage all the personalities, but having Reg there set me free. The kids were happier because they weren’t worried about what would happen. After that, my family got Reg to do our estate plan. Two kids don’t farm, they’re married and away—it was a process, but fair in the end. We all talk to each other and help each other out, we have a good relationship. It was a big adjustment, but we are all doing well.

Reg is not your typical consultant. He’s down to earth, easy to work with...we’ll always be friends.

When Reg comes to your house he sits down at your kitchen table, starts his projector, and the first thing he shows you is a picture of his family. Not a picture of himself and his corporate logo. He understands that your family is the core of your operation.

He sat down and genuinely listened, getting to know us like a gentleman and asking us what we wanted to happen. He then met with our entire family put us all together in the same room and made it all work. He knows how to handle the conversation, sometimes leading, sometimes helping us take a breather or breaking the ice with a useful story. He’s not cheap, but he’s good. He taught us that it is not always about equality in dollars and cents, but balance.

If you want it done right call the Farmacist. You will get a product that you will be happy with. If you follow Reg’s process you will get there, it helped solidify what we already had.

If you don’t know how to proceed, Reg gets the ball rolling. His experience appeals to the older generation, and he also helps the young farm communicate goals and ideas so everyone understands each other. He’s extremely personable and his energy is catching. I aspire to be like Reg, helping farmers help themselves. He’s damn good at it.

The best thing my wife and I ever did was use Reg to complete our succession plan. She passed away at the age of 58 in August 2016. Okay, maybe it wasn’t the best thing we ever did, but it did make the hard times easier to deal with.

Wow! What a phenomenal investment for our Family selecting “Farmacist!”

We are using Reg for our family farm succession, business planning and crew communication. Reg has the real-life experiences and tools that keep us grounded and on track - Big Picture thinking while still managing the important small stuff! I would highly recommend Reg to any Farm Family. Owner Perry Family Farm and GrowTEC. www.perryfarm.ca

Cor Van Raay
May 30, 1936 - July 29, 2021

Assisting Cor Van Raay was one of the highlights of my career! I used to refer to him as the "Bill Gates of Canadian Agriculture."

He was a leader, innovator, visionary and an amazing man who did amazing things and he told me that this came naturally to him. 

Cor was a cattle and grain farmer, entrepreneur, and philanthropist who positively impacted others. He believed in giving back to the community and attributed this to his success in work and life.

You will be missed by many. 

Rest In Peace Cor.

I drove all the way from Whitehorse to Red Deer to meet up with Reg and get our plan done – and it was worth every penny! He gets it that farming is our life. He doesn’t pretend to know it all and have all the answers – but someone on his advisory team does. Reg’s process was defined and practical. His solutions were very effective and true to life.

Reg has a special gift - where he can connect with the younger and older generation at the same time. He is very open, honest, and I have never met anyone with the skills that he has. A lot of people claim to do succession planning, Reg is the only one that I have met that can actually put a complete Succession planning document together!

I met with over a hundred advisors and farmers in more than a dozen countries. Reg stood out because of the way his approach to succession puts people first.

Communication and teamwork is critical for family farm success. Reg's passion for family and business unity makes family businesses more efficient and more enjoyable to be a part of.

Reg’s method in managing my husband’s concern was nothing short of miraculous. His down-to-earth personality lead to a much better succession plan than I have been fretting over for years.